Product

Personalisation that shows its work.

Four parts that fit together: segments, content, recommendations and proof.

1 · Segments

Groups that build themselves

Personaliser looks at what visitors view, click, search and buy, and at the topics they care about. It proposes segments with a plain name, a size and the rule behind them.

  • Suggested for you, switch on what you like
  • Updated in real time as people browse
  • Always explainable, never a black box
Cycling fans in Antwerp2,140 visitors
4+ cycling pages, “gravel” searches, Antwerp
Gift buyers860 visitors
Arrived from a gift guide, viewed accessories
Returning, high intent410 visitors
Viewed the same product 3 times in 7 days

2 · Content

Edit your live site, per segment

Open your site in the editor, click a headline, banner, block or button, and write a version for a segment. Preview it as that segment, then publish.

  • Headlines, images, banners, links and calls to action
  • Show or hide whole blocks per segment
  • No developer and no deploy needed
HeadlineBikes for every kind of rider
For “Cycling fans in Antwerp”
Your Sunday ride starts in Antwerp.
Call to actionSee gravel bikes

3 · Recommendations

Recommended for you, included

“Recommended for you”, “people also viewed” and “similar items”. Drop in a widget by pointing at a spot on your page, or call the API from your own app.

  • Uses your catalogue and what each visitor looks at
  • Filters for stock, region and what they already bought
  • Clicks are measured automatically
For youbased on cycling topics
Gravel Onefrom €1,590
Route guide: Kempenfree
Tour jersey€89

4 · Proof

Every change is an experiment

Each personalisation keeps a control group that sees the original. You get an uplift report per change and per segment, so you keep what works and drop what does not.

  • Pick the goal: purchase, signup or click
  • Clear “not enough data yet” states
  • One number you can share with your team
Sunday ride headlinerunning
Variant4.8%
Control3.7%
Uplift+29%

Early access

Make your website feel personal.

Join the first companies shaping Personaliser. We start with a small group and set it up with you.

No spam. We only write when your spot is ready.